Commercial Advertising

Why advertising?

Advertising was introduced on the Bureau's website in April 2013. It was proposed as a revenue stream in the Munro Review of the Bureau of Meteorology's capacity to respond to future extreme weather and natural disaster events and to provide seasonal forecasting services.

With the introduction of advertising an online advertising policy was developed and approved by an Australian Government multi-agency Steering Committee and the then Parliamentary Secretary. The policy has been founded on existing industry advertising laws, regulations and codes of conduct.

The policy prescribes the types and formats of advertising that will be prohibited. For example, the policy excludes offensive material or advertisements directed at children. Formats such as pop-ups are also excluded.

As long as proposed advertisements meet the policy standards they will be permitted on the Bureau's website. The Bureau therefore does not explicitly approve each advertisement. The Bureau does not endorse products and services that appear as advertisements on its website. The Bureau will remove any advertising that is perceived to be in breach of the Bureau's online advertising policy.

Advertise with us

If you are interested in advertising on the Bureau's websites please email advertising@bom.gov.au

Policy breach and feedback

If you believe there has been a breach of the Bureau's online advertising policy or you have feedback on the Bureau undertaking advertising, we ask that you contact us via email advertising@bom.gov.au