Advertising was introduced on the Bureau's website in April 2013. It was proposed as a revenue stream in the Munro Review of the Bureau of Meteorology's capacity to respond to future extreme weather and natural disaster events and to provide seasonal forecasting services.
With the introduction of advertising an online advertising policy was developed and approved by an Australian Government multi-agency Steering Committee and the then Parliamentary Secretary. The policy has been founded on existing industry advertising laws, regulations and codes of conduct.
The core principles of this policy are the maintenance of the Bureau's services and respect for the reputation of the Bureau and federal Government and its departments.
The policy prescribes the types and formats of advertising that will be prohibited. For example, the policy excludes offensive material or advertisements directed at children. Formats such as pop-ups are also excluded.
As long as proposed advertisements meet the policy standards they will be permitted on the Bureau's website. The Bureau therefore does not explicitly approve each advertisement. The Bureau does not endorse products and services that appear as advertisements on its website. The Bureau will remove any advertising that is perceived to be in breach of the Bureau's online advertising policy or perceived to be negatively affecting the Bureau's brand and reputation.
Advertise with us
If you are interested in advertising on the Bureau's websites please visit http://advertising.gov.au/bom/ and complete the form provided for a copy of our advertising media kit.
Policy breach and feedback
If you believe there has been a breach of the Bureau's online advertising policy or you have feedback on the Bureau undertaking advertising, we ask that you contact us via email firstname.lastname@example.org and a member of the advertising team will be in contact.
Some advertisements you see on the Bureau's website are targeted to you based on your browsing history. This is known as online behavioural advertising, or interest-based advertising, which allows advertisers to deliver advertisements to web users which reflect their online interests.
There are websites that allow you to view and edit your profile, or opt out of receiving targeted ads. Opting out won't remove advertising from the pages you visit; it means that the ads you see are less likely to be matched to your interests. Sites that let you control what information is collected about you include Your Online Choices and Google's Ads Preferences Manager.
For more information on online behavioural advertising, please visit the Office of the Australian Information Commissioner: (Privacy fact sheet 4: Online behavioural advertising – know your options).