Commercial Advertising

Introduction

Commercial advertising was introduced on the Bureau's website in April 2013. It was proposed as a revenue stream in the Munro Review of the Bureau of Meteorology's capacity to respond to future extreme weather and natural disaster events and to provide seasonal forecasting services.

Advertising on the Bureau of Meteorology website

Commercial advertising on the Bureau's website is managed by Digital Network Sales (DNS). 
To advertise on the Bureau's website, Advertisers should contact: Digital Network Sales (DNS) on +61 2 9409 8680, sales@digitalnetworksales.com.au Or, their Advertising or Media Agency.

Bureau of Meteorology Online Advertising Policy

The Bureau has developed an online advertising policy to guide the management of advertising on the Bureau website. Founded on existing industry advertising laws, regulations and codes of conduct, the policy prescribes the types and formats of advertising that is prohibited.

The core principles of this policy are to protect our users, and to respect the reputation of the Bureau and the Australian Government.

Read our online advertising policy

Frequently Asked Questions

Why has the Bureau website been chosen for displaying commercial advertising?

The Bureau's website is the most frequently visited Australian Government website and one of the top ten most frequently visited websites of any type in Australia with more than 3.3 billion page views recorded in 2011.

Consideration of commercial advertising was one of the funding proposals identified in the Government's Review of the Bureau's capacity to respond to future extreme weather and natural disaster events and to provide seasonal forecasting services.

How will the Bureau manage the advertisements?

The Bureau has contracted a professional Advertising Network (or Networks) to manage this advertising space on behalf of the Bureau.

What advertisements will be allowed on the Bureau's website and how will this be controlled?

An Online Advertising Policy has been developed and approved by a Federal multi-agency Steering Committee and the Parliamentary Secretary. The policy has been founded on existing industry advertising laws, regulations and codes of conduct.

The core principles of this policy are the maintenance of the Bureau's services and respect for the reputation of the Bureau and federal Government and its departments.

The policy prescribes the types and formats of advertising that will be prohibited. For example, the policy will exclude offensive material or advertisements directed at children. Formats such as pop-ups will also be excluded.

As long as proposed advertisements meet the Policy standards they will be permitted on the Bureau's website. The Bureau therefore will not be explicitly approving each advertisement nor endorsing products and services that appear as advertisements on the website. The Bureau will remove any advertising that is perceived to be in breach of the Bureau's Online Advertising Policy or perceived to be negatively affecting the Bureau's brand and reputation.

All external parties involved in commercial advertising on the Bureau's website will be required to adhere to the Online Advertising Policy.

What impact will advertising have on load time?

The time required to load Bureau web pages is not significantly affected when advertisements are placed on those pages and the website will remain compatible with current technology.

Work was conducted to clean up the back of the pages which has reduced the overall size of each page. The introduction of advertising falls in line with current page sizes.

What can I do to improve web page load times?

Check if you have the most recent version of your browser, and upgrade if needs be.

Investigate and consider other browser options.

Can I turn off the ads?

Most browsers have ad blocking options. Links to ad blockers for common browsers can be found at:

Why are the ads so big?

The advertising size aligns with an industry standard ad-unit of 300 x 250 pixels. By complying with an industry standard we are ensuring the Bureau website can accommodate the ads the Advertising Networks provide.

What impacts will the ads have on emergency information?

The Bureau will not place any advertisements on the pages that are dedicated to warnings. Warnings information will continue to take precedence over other information on the Bureau's home page and other State pages.

How can companies advertise on the Bureau website?

Advertisers should contact their advertising or media agency for further information.

For enquiries regarding the Bureau's commercial advertising , please contact Channel_Management@bom.gov.au