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ONLINE ACTION PLANBUREAU OF METEOROLOGY March 2001
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Online Action Plan - Bureau of Meteorology Department of the Environment and Heritage |
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1 Key CommitmentsThe Commonwealth Government Online Strategy released in April 2000 by the Office of Government Online, sets out a national approach to meeting the Prime Minister's commitment to making all appropriate government services online by the end of 2001. The strategy includes a Commonwealth agency reporting and planning framework and a set of key online standards and timelines for meeting these. The Bureau of Meteorology, as an agency within the Department of Environment and Heritage, is required to report twice yearly to the Office of Government Online and to prepare and publish an Online Action Plan which outlines how the Bureau intends to meet its commitment to provide all appropriate services online by 2001.The Bureau of Meteorology has had an online presence since early 1996 and is already well advanced in online service provision. The internet has become a primary delivery channel for meteorological products and services and the Bureau continues to expand and improve its online service delivery in response to technological developments, changing community expectations and client needs. In its commitment to the Commonwealth Government Online Strategy, the Bureau's emphasis is on ensuring that it meets the key national standards identified in the strategy. 2 About the Bureau of MeteorologyThe Bureau of Meteorology is the National Meteorological Authority for Australia, a statutory body reporting to the Parliamentary Secretary to the Minister for the Department of the Environment and Heritage and an agency within the Department of the Environment and Heritage.2.1 Purpose, Mission and ObjectivesThe purpose of the Bureau of Meteorology is to contribute to Australia's social, economic, environmental and cultural goals through the performance of the functions of a National Meteorological Service in the public interest generally, and in particular:
2.2 Information Technology EnvironmentThe IT infrastructure at the Bureau is typical of a modern National Meteorological and Hydrological Service where the mission is to support weather and hydrological forecasting operations and research into weather and climate. The IT infrastructure includes supercomputing facilities, mid-range UNIX servers and workstations, mass storage facilities, desktop workstations and PCs.2.2.1 Central Computing Facility and NetworkThe central computing facility is in Melbourne and comprises supercomputers, a cluster of Unix servers and associated networking and computing support machines. This facility is connected to the rest of the Bureau via a TCP/ IP Local Area Network within Head Office and nationally to each Regional Office via a Wide Area Network called Weathernet. This is a private data network using Telstra's Frame Relay service augmented recently with a broadband ATM service between Melbourne and Sydney. Each Regional Office has its own LAN which includes nodes for a number of remote field offices. Regional Offices house data servers and specialised graphics workstations as part of the Australian Integrated Forecast System (AIFS), in addition to general purpose desktop equipment. Connected to the Bureau's LANs are over 1700 workstations, servers and PCs.2.2.2 Internet InfrastructureThe Bureau is connected to the World Wide Web through a high capacity internet link for high volume data transfer to outside organisations and the general public. The Bureau operates its public web site using a web server outside its firewall with a back up server behind the firewall.Since November 2000, a commercial web hosting provider has been used to host the high demand radar image and loops. This outsourcing strategy was trialled successfully as part of the Bureau's Sydney 2000 Olympic Weather Service. 3 Functions and Services3.1 OverviewThe primary functions and services provided by the Bureau are encapsulated in its four key output groups as follows:
3.2 Services AuditAn audit of services was conducted in June 2000 as part of the preparation for the first round of agency reporting to the Office of Government Online in July 2000. This audit identified those services suitable for online provision, those services which are already provided online and those services considered unsuitable for provision online. These are itemised in the tables followingThis audit highlighted that those services considered appropriate for online provision are already delivered via the Bureau's public web site. Additions and improvements to these services are ongoing, in response to changing community expectations, evolving client group needs and technological developments. 4 Specific Services suitable for online provision4.1 Meteorological and Related ServicesOnline provision of the services described in the table below involves complex processing and automated delivery of data and products to the Bureau web site from multiple source systems. In many cases, products are delivered to the web in real time. |
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4.2 Information ProvisionThese services provide general information to the public about the Bureau and its activities, and fall into the online service category of simple information provision. |
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4.3 Client InteractionThese services involve collecting information from clients using online forms. In the simplest case forms can be downloaded by the client, filled in and faxed to the Bureau. More complex interaction involves automated processing of the form data, as is the case with web site feedback. |
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5 Online services which would benefit from enhancements5.1 Weather and Climate ServicesThe Bureau web site would benefit from restructuring to make client access to key products and supporting information more direct, to provide a stronger geographical focus and to integrate weather, climate and hydrogical services more closely.As part of this upgrade, the corporate appearance, page layout and graphics standards would need to be improved, as would the readability/ accessibility of explanatory information on interpreting and understanding meteorological products. A review and restructure could also facilitate the streamlining of maintenance, approval and validation procedures and the clarification of ownership and accountability issues for key areas of the site. Any new structure must be flexible enough to allow for additional types of service, transaction and information categories which may be introduced as part of ongoing improvements to the site. 5.1.1 SILO web site for regional and rural usersThis web site will be enhanced to integrate weather and climate information, to provide a single entry point for meteorological information for farmers and other regional users.5.2 Cost recovery servicesClient access to services and products provided on a cost recovery basis is currently handled by online subscriptions. This involves collection of payment off-line and the provision of password access to one or more packaged products for the agreed duration of the subscription. Subscriptions generally involve the setting up of an Access Agreement between the client and the Bureau of Meteorology. This covers service conditions such as restrictions on secondary distribution and copyright.This service could be improved in a number of ways: 5.2.1 E-CommerceThe implementation of an e-commerce solution would permit clients to access individual cost recovery products on a "pay per view" basis, instead of committing to the purchase of several months access in advance. As well as improving the service, this would also reduce the costs involved in the manual processing of subscription orders and payments.The Bureau has conducted a technical trial of e-commerce and is working on putting in place supporting infrastructure, including a product charges database. Any e-commerce solution adopted in the future must be capable of handing large numbers of small individual charges with low overhead costs to the Bureau. 5.2.2 Subscription registration and processingFor those clients who require ongoing subscriptions to online services, improvements could be made to the method of subscription ordering, implementation and payment collection. Currently, clients are able to download an online order form and fax it for processing The subsequent setting up of passworded access to online products is manual, as is the payment processing Ideally, clients could submit an online order form which would be processed as part of a subscription processing system, thus reducing the cost of supporting the service and providing faster access for clients.6 Specific Services inappropriate for online provision6.1 Advisory servicesThe Bureau has a number of advisory services, where information and/ or data is provided to clients in response to specific requests. In general, these services are not suitable for online provision due to the requirement for contact and clarification of client needs, the restricted nature of the audience and the highly specialised nature of the information or data being provided. If the demand for a particular set of information or data becomes common, online service provision may then be considered. |
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7 Criteria for evaluating online service provisionThe Bureau is developing criteria for assessing whether new services are appropriate for online provision, as part of its service management procedures. The criteria may include the following :
8 Evaluation and continuous improvement strategies8.1 Client feedback systemThe Bureau of Meteorology encourages online feedback from all users by providing an online input form, accessible from all web pages. The feedback form allows users to select from a number of categories, which broadly describe the type of feedback being submitted. This includes the client group, the category of information being commented on, the location of the client and whether the feedback is a criticism, a request, a suggestion, query or approval of the service. The form also provides a free format text area for the actual content of the feedback. Feedback is processed automatically and directed via email to the appropriate service area which provides a response by email to the client within a few working days.Feedback data is archived electronically for the purpose of preparing regular performance and feedback statistics. These are published on the intranet in graphical form. The feedback system permits service areas to monitor user needs and concerns and this information can be used when assessing changes or additions to online services. 8.2 Web Site Usage StatisticsDaily, weekly and monthly statistical reports showing web site usage patterns are generated automatically from the web server logs and published immediately on the Bureau intranet in text and graphical form. As well as volume and usage statistics, the reports include rankings of the most popular products, thus allowing fine tuning of the web site to speed client access to these products. In addition to these generic statistics, the web support group provides more detailed statistics to specific services areas such as Defence, Civil Aviation and Marine services.8.3 External Ratings ServicesThe Bureau subscribes to the Nielsen/NetRatingsä Audience Measurement Service. This service provides the Bureau with valuable demographic information about its online clients which assist with monitoring and future planning for its online services.The Bureau Web Site has been ranked as the most popular Government web site each month since December 2000, according to Nielsen/NetRatingsä. It also regularly ranks in the top twenty of general sites. 8.4 Client SurveysPublic offline surveys are also conducted periodically to gauge public opinion of the Bureau's current online services and potential areas for improvement. The Bureau intends to conduct online surveys in 2001.8.5 Independent web site auditsIn late 1998 an independent audit of the Bureau web site was undertaken by an external consultancy group. The terms of reference for the audit included usability, accessibility, consistency, quality, structure and navigational aids. As a result of this a number of improvements were implemented. A further audit is likely to be conducted in early 2001.9 Progress towards standards compliance |
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10 Approaches to overcoming impedimentsThe following impediments to complying with the above standards and guidelines have been identified. |
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